Generating The Web (GTW)

The freeware desktop application that defined the spintax syntax standard now implemented by the Spintax WordPress plugin.

History

Generating The Web (GTW) was a Windows application by S5 Development LLC, first released around 2009. It was designed for webmasters and SEO professionals who needed to produce large volumes of unique content from structured templates.

GTW introduced the core syntax that modern spintax implementations follow: enumerations with {curly braces}, permutations with [square brackets] and configurable separators, reusable variables via #set, template composition through #include, and a multi-stage post-processing pipeline for automatic text correction.

The software went through several versions, with 2.0 being the last English release and 2.7 the last Russian release. The original website generating-the-web.com is no longer active.

Some GTW features were specific to the desktop application and are not part of the modern syntax: synonym dictionaries, shingle-based repetition filtering, and correlated constants (#const). The core syntax elements — enumerations, permutations, variables, includes, comments, and post-processing — are fully implemented in the Spintax WordPress plugin.

Downloads

The original GTW installers, preserved from web.archive.org. Provided as-is for reference purposes.

Editor Support

Syntax highlighting for spintax templates in Sublime Text. Covers enumerations, permutations with config, variables, directives, comments, and nested structures.

Spintax.sublime-syntax — copy to Packages/User/ in your Sublime Text data directory.

The Modern Successor

The Spintax WordPress plugin implements the full GTW-compatible syntax as a native WordPress runtime: template editor, live preview, shortcode rendering, object caching, and cron regeneration. It is free, open source (GPL-2.0), and requires no external services.

Read the syntax reference for the complete markup specification, or download the plugin on GitHub.